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KPIs for Digital Marketing | How to Evaluate Your Marketing Performance b to b digital marketing



We are going to breakdown the most important KPIs for digital marketing. I will teach you how to evaluate marketing performance for each individual channel and of your overall business & marketing funnel. Template & dashboards included.

Part 2: Performance Marketing (Conversion-Based Marketing):

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In this video, we will learn how to understand the performance of each marketing channel as well as the performance of our overall marketing funnel using digital marketing KPIs.

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We will build simple marketing dashboards that can be used in real life, as well as look at some case studies and talk about common pitfalls.

I’ve seen many times battles within companies to cut marketing spend from one channel to add to another, only to have these re-allocations backfire and the performance end up being worse than before. Why?

Because digital marketing performance is hard to understand if you aren’t using the right KPIs, focusing on overall blended CAC, and thinking about the overall marketing funnel.

It is very easy to oversimplify marketing performance and make poor decisions about what is working and what is not.

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We will cover all of this using real life examples and discussions.

SECTIONS:

0:27 goals for evaluating digital marketing performance: CAC vs. LTV
1:20 who this video is for
1:49 explanation of the marketing funnel (top, mid, bottom)
5:20 what is customer acquisition cost (CAC) & why is it important
6:37 differences in CAC between parts of the funnel
7:46 case study e-commerce: common pitfalls when allocating ad spend
9:07 paid digital marketing dashboard
14:43 paid vs. organic vs. blended customers
15:13 overall digital marketing dashboard (blended)
17:53 recommendation for budget allocation to top vs. bottom of funnel
18:58 what is a good CAC & how much can we afford to spend on marketing?
19:34 customer lifetime value example – LTV vs. CAC case study

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By the end of this video you will understand the most important KPIs for evaluating digital marketing in real life situations.

#digitalmarketingKPIs #startups #marketingperformance .

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KPIs for Digital Marketing | How to Evaluate Your Marketing Performance

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29 thoughts on “KPIs for Digital Marketing | How to Evaluate Your Marketing Performance b to b digital marketing”

  1. The video is amazing and I got most of the info very easy, but I got confused in the Blended CAC calculation, because you are saying you have to take the total new clients and then divide by total spend, but google says you have to take the total spend and divide it by the total customers acquired, so is backwards and it made me very confused. I am new in all these and that particular part is what confused me so much. But is very good overall.

  2. Thanks! This is my first video and I already know I'm gonna love this channel. The only thing that I'm not sure here is if the general LTV is the best metric considering that cashflow is crucial for ecomm businesses. Maybe 60 day LTV would be better?

  3. This is awesome stuff man because you break everything down to the essentials, I've recognised that this is the main skill that smart people use to differentiate themselves from the average ones, keep rolling!

  4. Hi Eric! Amazing content. I love the case study portions of this video. Extremely informative!
    Can you have more Strategic Marketing related content? Would love to see these kinds of videos from your channel! 🙂

  5. I started my Ecom website last March and so far have done 600K in sales thus far thanks to Shopify and Facebook and google ads. I’ve worked with many agencies and marketers and this is by far the best explanation I have ever found. This is an amazing blueprint to really be able to communicate with these agencies and marketers effectively. Thank you so much!

  6. you explained it so easily, i easily understood with almost with no knowledge on marketing. as a beginner (i have a degree on international business) what topics should i study to apply for a job as a digital marketing agent in the future? thank you in advance

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